Basic Information about Social Media Marketing for Beginners

 سلام علیکم



Today we will discuss a Part of Digital Marketing called *Social Media Marketing*


Social Media Marketing let you do Marketing for your Brand, Business, start campaigns using Social Media Platforms


Especially in the current situation, small businesses get a huge breakdown in their Customers due to Covid-19, countries around the world are in part-time or full-time lockdown/curfew, amid the COVID-19 situation needs to get back on their feet using Social Media Marketing, as most of the people using Social Media more often 


You can start a SMMA (Social Media Marketing Agency) 


There are some of the most important, the Most Popular, and the High Traffic Social Media Platforms:


1. *Facebook*

Its Users are More than 2.6 billions People, more traffic more Business Growth/Awareness 


If you want to start a campaign, or you want to Boost your Ad, Brand Awareness using Facebook You have some techniques to keep in mind. 


Keep in Mind a service that will cost you per Person Click on your Ad is called CPC (CostPerClick) 


Most Important Point is to Identify your Audience/Target:

(people makes mistake by not focusing on this Point) 


Here is a Million Dollar Question: How to identify Your target audience? 


When You are boosting your Ad/post-Facebook gives you the option of Create Your Audience, using that option you can specify your Audience easily. 


Another useful tool you can use is the Pixel Option: 


Pixel keeps a record of People Visiting Your Website, then when you will making an Ad next time it will help you giving a Record of the People visited Your website


If You want to make Your Ad better results, keep in mind 5 points 

1. Get a Video

2. Good Copywriting 

3. Identify interest 

4. Identify Demographics 

5. You should pay $ 


Remember Facebook prefer *Videos* first then Pictures and Craigslist, etc

 

You can get free Images from pexels.com


2. *Instagram*

It's also a Facebook-owned company, has a large number of people using it, Instagram has Mainly Photo-based technique, but it also allows users to Upload Videos


3. *LinkedIn*

LinkedIn also plays an important part in Social Media Marketing as most of the Professionals are using LinkedIn

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